1. Choosing the wrong nuance
All make-up artists are of the opinion that foundation should be in the same tone as your natural complexion. To determine the perfect tone for your skin apply a line of each of the 3 or 4 colors that seem closest to your complexion to your jawline and choose the one that blends most invisibly.
2. Applying foundation with force
If you assert too much pressure on your sponge or applicator you will not get a better coverage. All you will accomplish by rubbing too hard is reddening of the skin and an uneven distribution of foundation. For a better effect use your fingertips and apply the foundation with light circular motions.
3. Applying foundation with insufficient light
If the room is too bright or too dark you will not be able to see properly and cover all of your face evenly. When you go outside, the daylight will make your mistakes visible. Our advice is to create your makeup in the same light in which you will be wearing it.
4. There are visible traces on your neck or chin
Make sure you spread and blend your foundation, especially around the edges. Pay extra attention to the following areas: the hairline, under and around the nose, the ears, the chin and jawline and especially the neck.
5. You are applying more than is needed
If you are trying to cover up some defect, you should know that masking it over with foundation has the reverse effect. Spread the foundation in an even layer over your whole face; do not pile it in one area, because this will attract attention to this area.
6. You are using excessive amounts of the product
Your skin needs air, so in this case “The less the better” is the rule to go by. Otherwise you may be mistaken for a clown.
7. You have not prepared the skin before applying foundation
First of all you have to clean the skin. Then you have to hydrate it with a moisturizing lotion. You can begin applying foundation once the moisturizer is completely absorbed. Xoxo...